Master logo
The institutional mark used across the website, documents, quotations, signage and official communication.
Brand book · 2026
Three marks. One identity.
A flexible identity system: dependable in its primary logo, human in its illustrated mark and memorable across objects and experiences.
01 · The system
Different roles, unmistakably Bike Rental Bologna.
The three versions do not compete. Each one answers a different context while preserving the same colour, attitude and visual memory.
Compact logo
The illustrated bicycle brings movement and humanity to digital spaces where the full name would be too small.
Merch logo
A more expressive mark for the moments when the brand becomes an object, a memory or a sense of belonging.
Version A · Master logo
The primary signature.
The institutional mark used across the website, documents, quotations, signage and official communication.
WebsiteDocumentsSignageOfficial communication
Use it as the first choice whenever the complete Bike Rental Bologna name remains clearly legible.
Version B · Compact logo
The small-space mark.
The illustrated bicycle brings movement and humanity to digital spaces where the full name would be too small.
FaviconCRMSocial profilesSmall badges
It can live without the name when the surrounding context already makes the brand unmistakable.
Version C · Merch logo
The emotional badge.
A more expressive mark for the moments when the brand becomes an object, a memory or a sense of belonging.
BottlesT-shirtsStickersEvents
Use it intentionally for physical objects, events and special initiatives. Its strength comes from remaining distinctive.
02 · Foundations
Italian warmth. Clear contrast.
Bike Orange carries recognition and energy. Warm Black adds depth, while Warm Paper keeps the system welcoming and contemporary.
Bike Orange
#DD491CWarm Black
#2B2420Warm Paper
#FBF7F1Aktiv Grotesk
Bologna by bike.
Display · MediumText · RegularLabels · Bold
03 · Essential rules
Consistency, not rigidity.
Do
- Begin with the master logo.
- Choose the variant for the available space and medium.
- Leave generous clear space around every mark.
- Reserve the merch badge for expressive moments.
Avoid
- Showing all three versions in the same small space.
- Altering proportions, colours or line weights.
- Adding shadows, outlines or decorative effects.
- Using the compact mark as the official signature without context.
Bike Rental Bologna Brand Identity · Version 1.0 · July 2026
Brand identity, strategy and creative direction by YellowLab.
This is a living document. As the brand evolves, these guidelines evolve with it.